Video is no longer just a trend in digital marketing in 2025, it’s a force to be reckoned with. On LinkedIn, short-form video creation is growing at twice the rate of other post formats. Combine that with the fact that 58% of B2B marketers rated video as the content format that produces the best results, and it’s clear that video should be a key part of your LinkedIn strategy.

In a recent blog post titled Your One-Stop Shop for LinkedIn Video Ads Tips, LinkedIn outlines actionable steps for marketers and businesses to improve the effectiveness of their video campaigns. Whether your goal is brand awareness, lead generation, or recruiting, these tips can guide you toward better outcomes with your LinkedIn Video Ads.

LinkedIn Video Ad Tips to Boost Engagement

Here are key takeaways from LinkedIn’s latest guide:

  1. Start Strong in the First Few Seconds
    Attention spans are short, especially in feed-based environments. Make your message clear within the first 3-5 seconds. Use motion, bold text, or a hook to grab viewers.
  2. Optimize for Silent Viewing
    A large percentage of LinkedIn users scroll with their sound off. Use subtitles or on-screen text to ensure your message is still communicated without audio.
  3. Keep it Short and Focused
    Videos under 30 seconds have higher completion rates. Focus on one idea per video and deliver it concisely.
  4. Use Clear Calls-to-Action (CTAs)
    Guide your audience on what to do next—whether it’s visiting your website, signing up for a demo, or learning more. CTAs should be direct and aligned with your objective.
  5. Choose an Engaging Thumbnail
    Thumbnails act as a preview. Select images that are clear, visually appealing, and relevant to the video’s message.
  6. Target Intentionally
    LinkedIn offers precise targeting capabilities. Customize your LinkedIn Video Ads to speak to your specific audience by industry, job title, company size, or region.

Who Benefits Most from LinkedIn Video Ads?

LinkedIn’s user base is largely composed of professionals, decision-makers, and job seekers, making it a valuable platform for industries such as:

  • Information Technology & Software Services
  • Financial Services & Insurance
  • Healthcare & Medical Devices
  • Higher Education & E-Learning
  • Manufacturing & Engineering
  • Consulting & B2B Services
  • Recruiting & Staffing Firms

These sectors typically leverage LinkedIn Video Ads for product awareness, service education, thought leadership, and recruiting talent.

The Power of LinkedIn Video Ads for B2B and Hiring

For B2B marketing, LinkedIn Video Ads provide:

  • Higher Engagement Rates – Video captures more attention in the feed, making it ideal for showcasing solutions and building trust.
  • Brand Storytelling – Complex services can be explained visually in an approachable format.
  • Data-Driven Performance – Detailed metrics help refine targeting and content over time.

For recruitment purposes, video helps:

  • Showcase Workplace Culture – Videos of employee testimonials, behind-the-scenes footage, or team interviews offer authenticity.
  • Promote Job Opportunities – Clear, engaging content can help job seekers understand role expectations and company values.
  • Stand Out to Passive Candidates – Video cuts through the noise and resonates more effectively than static job listings.

How Aanpas Can Help

While understanding LinkedIn Video Ads strategy is important, executing it effectively requires a combination of strong messaging, visuals, and ad management. That’s where Aanpas comes in.

Through our Video Production services, we help businesses craft high-quality, purpose-driven content designed for professional platforms. From scripting and shooting to editing and optimizing, we ensure your message is delivered with clarity and polish.

Once your videos are ready, our Online Management services take care of the rest—audience targeting, campaign setup, performance tracking, and ongoing optimization.

Whether you’re a B2B company looking to build brand awareness or a hiring manager aiming to attract top talent, LinkedIn Video Ads—when paired with the right content and strategy—can be a powerful tool. Partner with Aanpas to bring your vision to life and maximize your marketing investment.