Video is no longer just a trend in digital marketing in 2025, it’s a force to be reckoned with. On LinkedIn, short-form video creation is growing at twice the rate of other post formats. Combine that with the fact that...

Meta has recently introduced advanced AI-driven systems, Lattice and Andromeda, to enhance ad targeting and delivery across its platforms, including Facebook, Instagram, and WhatsApp. These systems aim to optimize the relevance and effectiveness of advertisements by leveraging sophisticated machine learning...

As digital advertising continues to evolve, social media ad spending in the U.S. has surged by 15% year-over-year in 2024, reflecting a growing reliance on these platforms for brand awareness, engagement, and sales conversions. With businesses doubling down on their...

The Importance of Video Content The closer we approach 2025, the more relevant video content has become for businesses of all sizes. A recent report by Pew Research Center sheds light on the changing landscape of social media usage in...